Fred Stevens-Smith's design portfolio and blog. http://www.fredstevenssmith.com/ All rights reserved and copyright, Fred Stevens-Smith. Article fred@fredstevenssmith.com Recent photographs. http://www.fredstevenssmith.com/articles/8 Fri, 26 Feb 2010 00:05:20 +0000 http://www.fredstevenssmith.com/rss/articles/8 Article fred@fredstevenssmith.com New flyer design for Dog & Pony show. http://www.fredstevenssmith.com/articles/7 Mon, 16 Nov 2009 00:43:26 +0000 http://www.fredstevenssmith.com/rss/articles/7 Article fred@fredstevenssmith.com Classical concert poster. http://www.fredstevenssmith.com/articles/6 Mon, 16 Nov 2009 00:19:33 +0000 http://www.fredstevenssmith.com/rss/articles/6 Article fred@fredstevenssmith.com Art direction for my friends at Dog & Pony Show. http://www.fredstevenssmith.com/articles/5 Sun, 15 Nov 2009 22:59:58 +0000 http://www.fredstevenssmith.com/rss/articles/5 Article fred@fredstevenssmith.com When I originally posted this tutorial on the old version of my site, I went from having 2 hits a day to 2000 (only a slight exaggeration!) It's a fairly easy method of using a photograph to create some stylised artwork. Note the 'fairly easy' - those of you proficient at photoshop might want to skip the words and just see the pictures for how I achieve the affect. http://www.fredstevenssmith.com/articles/3 Tue, 02 Dec 2008 01:08:51 +0000 http://www.fredstevenssmith.com/rss/articles/3 Article fred@fredstevenssmith.com Yes, I know, this poor site has been sitting here for a long time gathering dust with just a few measly test portfolio items on show - no more! As of now, I have officially almost finished my various ongoing commitments, and have more time to focus on my work and this site. Hopefully this should mean more articles, some of my actual portfolio available for you, and various other stuff... Onwards! http://www.fredstevenssmith.com/articles/1 Mon, 01 Sep 2008 16:07:27 +0100 http://www.fredstevenssmith.com/rss/articles/1 Work fred@fredstevenssmith.com Ok, this has been a long time coming. In fact, the original website has been online for over 6 months now! Nevertheless, this is the first full project I'm putting up, with a logo, website and print materials. Pure Offices runs serviced offices for small to medium sized businesses, and is a young company expanding rapidly. My aim with the identity and site, therefore, was to create a vibrant and slightly edgy (in comparison, at least, to the standard property company website!) feeling. As well as the logo and the site, I did some business cards and other print items. Do check out the site, as for some reason with my upgrade to CS4, all my output settings have been messed up! As you can see, the colours are pretty washed out...]]> http://www.fredstevenssmith.com/work/4 Fri, 28 Nov 2008 00:55:17 +0000 http://www.fredstevenssmith.com/rss/work/4 Work fred@fredstevenssmith.com 'The Singularity Museum' is an end-of-year Literature project by one of my housemates, Nima Seifi. My aim when designing 'The Singularity Museum' was to complement the work in the most fitting way possible, by taking the primary theme - that of the singularity - and visually interpreting it in a way that would make the work stand out to the examiner, but not for standing out's sake! I tried to keep the design as minimalist as possible, using a distorted dot grid to echo ideas of digital structures and setting the text in neutral Helvetica. The code beneath the 7 digit number (a university i.d. number) is in fact the author's full name, encoded using an MD5 hash and then converted to binary. Due to standard Uni practise, no submitted work can have the student's name attached so that marker's aren't biased or whatever. I wanted to be a bit cheeky and play with the notion of the faceless author 'interfacing' with the faceless marker - who, if he could be bothered, could actually discover who's work it actually is. Instead of numbers each page is a letter in The Singularity Museum. When you flick through the pages quickly the title slides upwards and then disappears - another attempt of mine to mimic the digital world in a very non-digital format. Find Nima's blog here. (beware - the PDF download is 13mb)]]> http://www.fredstevenssmith.com/work/3 Wed, 13 Aug 2008 17:01:41 +0100 http://www.fredstevenssmith.com/rss/work/3 Work fred@fredstevenssmith.com Reworked logo for Powder Blue, my erstwhile sometime-employer. They are a web design & construction business in the South of England. Given the technical nature of their business - and their old logo design - I wanted to keep the design really simple and clean. I had to keep their original 'blue chalet' motif, and also make the design work with their company blurb, which proved to cause some headaches. I think the composition of it came out ok though. Accompanying it is a new site design, which I aim to put up shortly.]]> http://www.fredstevenssmith.com/work/2 Sat, 31 May 2008 21:35:04 +0100 http://www.fredstevenssmith.com/rss/work/2 Work fred@fredstevenssmith.com Yes, I know colour is misspelt! The reason for this is the original design was supposed to be based on the TECHNOCOLOR credit at the start of Thunderbirds; unfortunately when I did the first draft the typography (Alte Haas Grotesk) looked like it had been done in WordArt, so I scrapped that plan. However, the spelling remained! The poster is for an event by my friends at Room 202, a charity society doing nights with profits going to AIDS orphans in Africa (kind of hard to charge them!) The colours in the concentric rings were initially shades of purple and green, but when I started playing with the Hue and Saturation controls I found some much nicer combinations.]]> http://www.fredstevenssmith.com/work/1 Sat, 31 May 2008 18:38:11 +0100 http://www.fredstevenssmith.com/rss/work/1