Welcome to my site. My name is Fred, and I am a designer and photographer (and some other things).
Fail

'The Singularity Museum' is an end-of-year Literature project by one of my housemates, Nima Seifi. My aim when designing 'The Singularity Museum' was to complement the work in the most fitting way possible, by taking the primary theme - that of the singularity - and visually interpreting it in a way that would make the work stand out to the examiner, but not for standing out's sake! I tried to keep the design as minimalist as possible, using a distorted dot grid to echo ideas of digital structures and setting the text in neutral Helvetica.

The code beneath the 7 digit number (a university i.d. number) is in fact the author's full name, encoded using an MD5 hash and then converted to binary. Due to standard Uni practise, no submitted work can have the student's name attached so that marker's aren't biased or whatever. I wanted to be a bit cheeky and play with the notion of the faceless author 'interfacing' with the faceless marker - who, if he could be bothered, could actually discover who's work it actually is.

Instead of numbers each page is a letter in The Singularity Museum. When you flick through the pages quickly the title slides upwards and then disappears - another attempt of mine to mimic the digital world in a very non-digital format.

Find Nima's blog here.

(beware - the PDF download is 13mb)

PDF version

13/08/08